SEVENTEEN Becomes The First-Ever UNESCO Goodwill Ambassador For Youth

The K-Pop music band SEVENTEEN can add another honor to their long list of accomplishments after UNESCO on Tuesday June 11, 2024, announced that the 13-man South Korean band will be appointed as the international group’s Goodwill Ambassador for Youth by UNESCO general director Audrey Azoulay at a June 26 ceremony at the organization’s Paris headquarters.

“SEVENTEEN Music Band and UNESCO share the same commitment of empowering young people to drive change and address the challenges of our century. And they have continued to inspire and support young people around the world with their music and positive energy,”

Azoulay said in a statement. “Following several successful joint actions, I wanted our partnership to take on even greater strategic importance. On June 26, I will be delighted to welcome the 13 members of the group into the family of UNESCO Goodwill Ambassadors.”

This Ambassadorial appointment comes after SEVENTEEN participated in the 13th UNESCO Youth Forum in Paris in November 2023, where they talked on the topic the importance of young people pursuing their dreams at the first-ever session at the forum dedicated to a musical artist.

The event had more than 1,300 people from 194 member states in attendance, including 170 youth delegates. UNESCO, Scientific and Cultural Organization is a specialized United Nations agency that works to promote,

“world peace and security through international cooperation in education, arts, sciences and culture.”

In addition to their speech about positivity and hope for the Youth, the SEVENTEEN also performed a medley of their hits, including “_WORLD,” “Darl+ing,” “Headliner,” “God of Music” and “Together.”

In 2022, SEVENTEEN also launched the #GoingTogether initiative with the Korean National Commission for UNESCO, establishing new educational centers in Timor-Leste and educational aid to Malawi. According to the statement, by working as Goodwill Ambassador For Youth, the group will commit to “putting their talent and voice at the service of the Organization’s values and mandate.”